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Mobile Entertainment in the News

KARE 11 News
, July 2006

Watch The Segment


Minneapolis St. Paul Magazine, June 2006
"Tour on Two wheels"

Twin Cities Business Monthly, March 2006

AM 950 Radio AD
As heard on AM 950

AM 950 Radio Spot

Big River Magazine, May/June issue 2005

Segway to the River

Minneapolis You can tour the Minneapolis riverfront on a Segway again this year. Mobile Entertainment LLC of Minneapolis has 27 of the one-person, two-wheel, gyro-balanced electric transporters for navigating asphalt and concrete paths along the Mississippi and across its bridges. Three-hour tours cost $70 per person.

After half an hour of safety training, guides take riders out in groups of up to 20 or so to cover five miles of riverfront. Prerecorded tour narration plays from a sound system on each Segway, but sometimes the guide breaks in with a live presentation.

The oldest rider so far has been 94 years old. Anybody can ride, claims Emily Neuenschwander, chief financial officer with Mobile Entertainment.

"Once you get on, all it is is leaning forward to move forward," said Neuenschwander. "Really, it's the same movement as leaning forward to walk. And leaning back to stop."

Turns, however, are not so intuitive. And sometimes riders forget that the wheeled vehicles are wider than the rider and have trouble squeezing between, say, a park bench and a parking meter.

Segway tours of the Minneapolis riverfront started last year. Time magazine notes that Segway tours in other cities, including Paris, have emerged as well.

WCCO channel 4 news
, April 2005

Endless Traveler
, April 2005

AAA Magazine
, April 2005

Time Magazine, June 2004
"Hop on Your Scooter, See the Sights"

Travel Channel, October, 2004

"Road Trip with Tina and Steve"

U.S. News and World Report, October 11, 2004

Insite Magazine, August 2004

Skyway News, May 2004
"Human on a Stick" Skyway News, May 2004

WCCO Radio with Pat Miles, May 2004

WCCO Radio with Dave Lee, May 2004

Star Tribune, May 2004
"Hop Abroad the Segway to Get a Sense of Minneapolis Past"

 USA Today, May 2004
"Segway Tours Provide Sense of Minneapolis Past"

Pioneer Press, May 2004

"History on a Stick"

Budget Travel, April 2004 issue
"How to Test Drive a Segway"

Twin Cites Business Monthly, November, 2003
"Be a Human on a Stick"

Pioneer Press, October, 2003

"Cheepo Scooters do Segway Speeds"

Pioneer Press, October, 2003
"E-Scooter Smackdown"

Pioneer Press, October, 2003
"Segway Spins up Interest"

KS95's Morning Show


Press Release Kits

Magical History Tour Press Release May 5, 2004

RTF Magical History Tour Press Release May 5, 2004

Magical History Tour the movie-30 second commercial

766K PDF Magical History Tourô Brochure Front

439K PDF Magical History Tourô Brochure Back


Magical History Tour Hi-Resolution photos

Example Mp3 Narration
(right mouse click, choose save as)

Vikings Half-Time Event Press Release Sept 28th, 2003  
Visit for game and practice photos  


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